We need to hold ourselves accountable.We need to measure the right things. We need to frequently accept and apply a little "ruthless" and "unflinching" evaluation. We need to, because what we do for the world, and especially the unreached, matters. People are dying with no access to the Gospel. They cannot hear unless someone goes, someone sends. But the fuzzy statistics we have tell us, whether worst case or best case scenario, we are not getting there fast enough. We must improve for the sake of the unreached. If we are not willing to do that, we are saying the humdrum default of our lives matters more than the souls that will never hear. What's it Going to take?