Monetizing Halloween

Costumes, candy, decoration sales: $7.4 billionPet costumes: $350 million (fastest growing category, up 59% since 2010) Candy: $2.2 billion Average alcohol consumption rises 30% when it falls on Friday or Saturday Adult costumes: $1.3 billion Kid costumes: $1.06 billion Popup haunted houses, mazes, amusements: $300 million Voigt, Kevin. "Halloween, once for kids, has become an adult holiday." Christian Science Monitor.