Recently, Google has launched “Buzz,” it’s new social networking platform. The response has been varied, but here are two articles I think capture why Buzz in my opinion will be a long term success. Google Buzz has completely changed the game: here’s how How Google went into “code red” and saved Google Buzz I am writing here about Buzz because I think it’s a very interesting case study of how an organization leveraged an existing install base (in the millions, in the case of Gmail) to launch a “crowd.” I do not (yet) characterize Buzz as a “swarm” because it [...]
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