January 7, 2011

What % of workers are deployed to the 10/40 Window?

Probably more than the 1% that we have estimated it to be in the past. Progress is being made.

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October 4, 2010

When convenient symbols (like the 10/40 Window) hide the truth

You know the old saw about lies and statistics. Well, another kind of a statistical “lie” (so to speak) is a statistic that was true once but no longer is. Keeping up with the changing scene — and understanding the changes! — can be a full time job. It’s why you need to be an expert in the area you are passionate about. For example, The Economist reports: almost 75% of the 1.3 billion people who live on less than $1.25 a day now live in middle-income countries. What, you say? How is that possible? Did they up and move? Migration [...]

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November 28, 2001

Is it time to close the Window?

The concept of the 10/40 Window has been with us for a long time, under a variety of names. It has been called “World A”, the “Resistant Belt”, the “unreached world,” etc. (In fact a common name for the 10/40 Window has been the “resistant belt” although few in the area have had the Gospel preached to them enough to resist it – but more on that in a different article.) Over the past decade the 10/40 Window represented a major mobilization thrust for the church missionary effort, particularly encapsulated by the AD 2000 & Beyond Movement. To read more [...]

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