1. Don’t do anything at all. Never try anything new.
2. Do the same thing over and over again, and expect something different to eventually happen [ insert famous Einstein quote here].
3. Do the same thing over and over again but never measure it against a goal, so never know if you’re getting anywhere.
4. Never do what you do in a place that is dangerous or risky, because something might happen which would destroy your ability to do what you do. [Insert famous inspirational poster about boats and harbors here.]
Note that in none of these ways to fail do I count an ” experiment gone awry” as a failure. [insert famous Thomas Edison quote here.]
The lesson: while trying to avoid the failures we fear, we actually fail in greater and more fatal ways.
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