“What does focusing on the client really mean,” CGAP Microfinance blog.
Here’s an interesting short article on the need to keep the client, and the client’s needs, firmly in view. Lean Mission (seeing mission to an unreached people group as parallel to, say, a tech startup) needs to be keeping its “client” in view—the person who does not yet know the Good News. What does that person need? What are their struggles? How is the good news “good” for them? What good changes will happen? How can that client become an evangelist themselves?
One of the interesting things about Apple was this: it didn’t much listen to people, but it brought them stuff they didn’t know they needed or wanted until they saw it. Stuff that made Apple users into Apple evangelists.
Isn’t there a lesson in that?
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The focus on the client is key. There is way too much focus on the mission and the missionaries (in some cases at least). Mission becomes a path to self-fulfillment for quite a number.