Goals and numbers can be limiting. When we say “My goal is to sell 10 cars”–we do what’s necessary to sell that many. Unfortunately, what we do to sell 10 cars won’t sell 100 or 1,000. You, individually, could perhaps sell 10 cars: but it would take you investing in others to sell 1,000.It may be better to set an impossibly high standard: we are going to reach 100,000 people. We are going to eradicate every typographical error from this resource. We are going to share this film with 1 million people.
Some might be tempted to say, “That’s impossible!” Yet, in the struggle to reach for heights–in the refusal to be satisfied with what is easily obtained–we are forced to create, to innovate, to make new discoveries, to solve the problems and scale the impossible.
The trick is not to set a standard that you believe is completely impossible and then never try to reach it. Instead, set a goal that you think is presently impossible–one that challenges you to figure out something new.
{ 0 comments… add one now }
{ 1 trackback }