In this post from New Rules for the New Economy, Kevin Kelly talks about four levels for relating to a customer intimately:
1) to create what the customer wants
2) to remember what the customer wants
3) to anticipate what the customer wants
4) finally, to change what the customer wants
What if we replaced the word “customer” with the word “seeker”?
Or if we replaced the word “customer” with the word “unreached” or “unevangelized”?
When Jesus went to the people he met them in the place and situation where they were, and helped them in the middle of it, before requiring any change.
He did that with the disciples (filled the boat with fish before challenging them to fish for men). He did that with the adulterous woman (saving her from stoning before commanding her to sin no more). I’m sure there’s other examples. I just wonder how we might apply this?
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