In “Selling nuts to squirrels,” Seth Godin talks today about the difficulties in changing the worldview of an individual, and how generally organizations shouldn’t try.
The challenge is that most people—even people in the church—do not have a worldview that includes the unreached. Thus, we fall into the “exceptions to the rule” that Godin discusses – “world changers".
Looking at Facebook, consider that the “nut” sold to the early adopters was a different kind of “nut” from that sold to the late adopters. What brought on the earliest users of Facebook was not what brought on the later users.
We consistently send about 30,000 long-term missionaries from the United States to other nations. Korea is the second largest missionary sending nation in the world.
What is the “nut” that brought on the current 30,000 missionaries…
…and should we consider that the “nut” which would take us from 30,000 missionaries to, say, 60,000 missionaries, might not be the same nut?
What do you think? If we were to double the missionary force going from any individual country – say, the United States, or Korea, or India – how might the “nut” be different? How might we find out what it is?
{ 0 comments… add one now }