the most important thing is to create a network of sustainable bases (e.g. apostolic centers to begin with, and churches later) that will sustain evangelism over the long haul, rather than to put all your eggs in the basket of one mass evangelism campaign.
Campaigns are never as important as churches. Processes are more important than plans. Sustainability is more important than one huge sacrificial campaign never to be repeated.
Aim for ministries that can be reproduced by others, multiplied, and continued after you are gone.
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