The article As the reborn Kindle proves, looks dont count for everything in the Observer examines the role of an integrated strategy in Amazon’s continued dominance of the ebook market, despite Apple’s splashy iPad. Some estimates suggest Amazon ebooks on the Kindle are outselling iBooks by 60-to-1.
You don’t have to have the best looking or most popular micro-mission or mission agency. But here’s the question: do you have an integrated strategy to accomplish your vision? And here are some questions to ask: what does God want? what do the missionaries you are recruiting want? and what does the customer/consumer who receives the Gospel want?
It’s a mistake to think that you shouldn’t consider the wants of the consumer. The Gospel will make an impact in their life, and some of the impact it makes is desired. You might be well served to stop and consider what that impact is.
