November 2001

The concept of the 10/40 Window has been with us for a long time, under a variety of names. It has been called “World A”, the “Resistant Belt”, the “unreached world,” etc. (In fact a common name for the 10/40 Window has been the “resistant belt” although few in the area have had the Gospel preached to them enough to resist it – but more on that in a different article.) Over the past decade the 10/40 Window represented a major mobilization thrust for the church missionary effort, particularly encapsulated by the AD 2000 & Beyond Movement. To read more [...]